TREAD
As a co-founder and Digital Marketing Specialist for TREAD, I played a central role in shaping the brand’s identity and digital presence. From the initial concept to the final business plan, I led our marketing efforts by developing social media strategies, managing e-commerce content, and creating customer engagement campaigns that aligned with our mission of sustainability and transparency.
Collaborating with my partners, I helped define our target market, shape our product positioning, and design promotional strategies that communicated the value of our eco-conscious footwear. This project deepened my experience in brand development, digital marketing, and purpose-driven entrepreneurship while reinforcing the importance of teamwork and strategic planning in launching a successful sustainable business.
The Ask
what is the project about. cotton inc sponsored, 80% cotton fabric, clo-3d, contemporary fashion, etc.
Project Process
Skills
CLO-3D, Trend Forecasting, Adobe Illustrator, Photoshop, Express, Critical Thinking, Collaboration, and Technical Pack.
Outcome
how did you make the project? using clo-3d, working on the tech pack, etc…
what went well, how could you do better, etc.
Full project upon request