CLAIRE’S REBRAND

Fashion Branding

Claire’s has a unique opportunity to reclaim its status as the go-to brand for teens and tweens by modernizing its offerings. While it remains the “ear-piercing capital of the American mall,” its current selection feels outdated.

Our award-winning project focuses on revamping Claire’s through strategic brand partnerships and trend-driven apparel that resonates with today’s youth. By expanding beyond accessories and leaning into a message of radical self-acceptance and individuality, we’re positioning Claire’s as more than just a nostalgic brand—it’s a space for young people to express themselves authentically. This rebranding effort ensures Claire’s remains relevant, fresh, and aligned with the ever-evolving fashion landscape.

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The Ask

what is the project about. cotton inc sponsored, 80% cotton fabric, clo-3d, contemporary fashion, etc.

Project Process

Skills

CLO-3D, Trend Forecasting, Adobe Illustrator, Photoshop, Express, Critical Thinking, Collaboration, and Technical Pack.

Outcome

how did you make the project? using clo-3d, working on the tech pack, etc…

what went well, how could you do better, etc.

Full project upon request

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