Company analysis Lululemon

My Lululemon Company Analysis – Fashion Importing and Exporting

Lululemon Athletica, a global leader in the activewear industry, is known for combining performance, style, and comfort, with a strong focus on health, wellness, and community. The brand has built a loyal following, especially within the yoga and fitness markets, by offering high-quality apparel and accessories.

Lululemon’s sourcing strategy is rooted in long-term partnerships with global suppliers, ensuring product quality, ethical manufacturing, and effective supply chain management. With a commitment to innovation, sustainability, and responsible sourcing, the company continues to lead the market while making a positive environmental and social impact.